Use Insights Discovery personality profiling to grow
Your people. Your audience. Both sides of growth - finally, in one place.
When people are at the heart of every business decision, growth becomes intentional.
Founders & Business Owners
Leadership teams
Marketers
Your People & Your Audience
Typical marketing agencies focus on one side of growth.
They’ll help you reach your audience or they’ll help you develop your team. Very few do and fewer still understand that the two are connected.
You and Your Story is different.
10:30 am
Your Staff as Brand Ambassadors
Starts in 30 minutes.
How we help
Choose where you need to start – or let us help you figure that out.
We help businesses grow by concentrating on people. The people inside your organisation – your team, your leaders, your culture. And the people outside it – your customers, your audience and your market.
Because when both sides are working – growth stops feeling like guesswork.
Overview
+4 new
23 insights
12 Customer Touchpoints
6 Customer Personas
5 Customer Journeys
What we do
Your brand is how others perceive it. Not what you say about it
We believe every business is unique, and what works for one might not work for another. We’re not just trying to sell you a service; we’re dedicated to understanding your needs and providing genuine support. Our mission is to uncover and amplify your story, connecting you with your audience in meaningful ways.
• Brand Personality
• Memorable experiences
• Brand Values & Purpose
Your marketing is only as strong as the people behind it. We work on both.
We’re a marketing and growth agency built around one belief: that when businesses truly understand their people: inside and out, everything works better. The marketing connects. The team performs. The brand builds trust. And growth stops feeling like guesswork. With AI becoming more widely used in marketing, your people will become your most invaluable asset to make you stand out from your competitors.
You
Hey Reena, I’ve been listening to your podcasts and the more I listen the more I realise my ‘storytelling’ is completely off… I wondered if I could have an initial call with you?
You And Your Story
Aww, thank you for listening, I really appreciate it. I’m happy to have a catch up – does next week work for you?
You
Sure thing, that would be great – how does Tuesday work?
Real conversations, practical advice.
45
+
Businesses and teams supported by insights and strategy
20
+
Years of experience in marketing and leadership roles. Chartered Marketer & CIM Level 7 Qualified
Case Study
The passion that l feel often gets lost, very far and few people understand what care is about unless they work within the care sector, Reena absolutely nailed it!
The time, care and patience showed to our clients, Reena’s engagement with our service users was lovely and Reena even managed to capture our moment perfectly of how everyone felt supported, she also gave us a hand . I would recommend her to any company thinking of completing some marketing video’s or events…
Lisa Colver
Promedica24 Blaby & Lutterworth
What we do and what people say
“Reena has been a fantastic turbo boost for me and my business. She has understood my business and has listened to me carefully about what areas I needed help with.”
Asha Bhundia
Founder of Happy Feet
“Reena has listened to exactly what I wanted and given her professional opinion, been honest and hardworking and very efficient in everything she has done for my company and website.”
Aarti Bharakhada
Founder, Virtuous Mortgages
“Reena is an all-round marketing strategist, storyteller and tactician, with a flourishing business and a deep understanding of the needs and objectives of her customers.”
Kristie Atkins
MD, Wink Agency
What we’re asked the most…
How does Insights Discovery tie in with marketing?
Marketing is fundamentally about understanding people – what they need, how they think, what motivates them to act. Insights Discovery, built on the psychology of Carl Jung, gives you a practical framework for doing exactly that. When you understand your own colour energy and can recognise others’, you stop communicating in the way that feels natural to you and start communicating in the way that actually lands for them. That’s the difference between marketing that connects and marketing that gets ignored.
Why is personal branding important?
You already have a personal brand – whether you’ve worked on it or not. Every time someone reads something you’ve written, meets you at an event or hears your name mentioned, they form an impression. The question isn’t whether you have one – it’s whether you’re shaping it intentionally. A strong personal brand means the right people find you, understand you and trust you before you’ve even had a conversation.
What does being authentic actually mean?
Authentic doesn’t mean sharing everything or being unfiltered – it means being consistent. It means what you say publicly matches what you believe privately, and the values on your website are the ones that actually inform your decisions when things get difficult. Authenticity shows up in the small things – how you handle a complaint, whether your team talks about the business the same way your marketing does. Close the gap between what you say and what you do, and you don’t need to try to be authentic. You just are.
What has self-awareness got to do with business growth?
Self-awareness means understanding how you naturally show up – how you communicate, how you’re experienced by others, and where the gaps are between your intentions and your impact. When you have that understanding, you make better decisions, lead more effectively and communicate in a way that actually connects. The same applies at team level – a team that understands itself performs more consistently and resolves conflict faster. And all of that shows up in your marketing, because your marketing is only ever as clear and confident as the people behind it.
How is a brand strategy different to a marketing strategy?
Brand strategy is about who you are – your purpose, your values, your positioning and why someone should choose you over everyone else. Marketing strategy is about how you communicate that – the channels, campaigns and content you use to reach the right people. One without the other causes problems – great marketing without a clear brand amplifies the wrong things, and a strong brand without marketing stays invisible. Get clear on who you are first, then work out how to tell people about it.
You And Your Story